Patrick Ding

Father's Day

For both Kia and Mitsubishi emails, there is an option to view the emails in Spanish. To make this feature work, I used a Spanish translation service to translate campaign taglines and body content. Then I took those translations and made them mirror English versions of the campaigns.

Click to view English version

This Father’s Day campaign uses a stock photo for the English version. To translate the design to Spanish I had to do extensive photo editing and retouching. All in all, I’m happy with how it turned out as the image doesn’t look too edited and the spotty cast iron surface actually helped with making it look more natural.