Patrick Ding
Holiday Bundle
Every year Kia releases a Holiday Bundle which consists of five direct mail pieces that dealerships can order all at once. When each holiday rolls around, the direct mail will automatically go out to their customers with coupons that the dealerships pre-selected. For 2018, I took the lead on designing the Holiday Bundle.
For St. Patrick’s Day, I went with a celebratory look and feel to match the holiday. In contrast, Memorial Day’s direct mail is more reflective and serious. I slightly desaturated the colors on the front image and added a warm light filter. It has no call to action or marketing buzzwords.
The 4th of July image is a stock photo that I liked because of the colors and the feel. When it comes to the 4th of July, fireworks are always the main attraction of the holiday. Similarly, food is the main attraction for Thanksgiving. For the Thanksgiving image, I chose a stock photo that matched the fall colors of the holiday.
Finally for the Happy Holidays direct mail piece, I chose this particular stock photo because I liked how simple and rustic it looked. The red box conjures images of gift giving and the stars are reminiscent of snow.