Patrick Ding
Spring Tire Event
Every year Kia has a Spring Tire Event that promotes not only buying tires from their dealerships but also using the service facilities. For the 2018 Spring Tire Event, my team and I were tasked with creating a direct mail version based on a poster.
This is the design I created that Kia ultimately chose for their Spring Tire Event mailers. My team and I each created our own designs and submitted them all as options to Kia. Typically, in the past Kia would mix and match multiple designs for the front and back. This year, unlike previous years, they ended up choosing my design for the front and back with no further revisions. They particularly liked the diagonal stripe with tire logos on the front.
Here is the poster that the direct mail was based on. It was designed by Kia Corporate for dealerships to use in their facilities. I included this just as reference for how I used the same elements and rearranged them to fit on a direct mail piece.